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The Information Commissioner’s Office (ICO) has fined lender Provident Personal Credit, part of the Provident Financial Group, £80,000 for sending nearly a million nuisance texts. The ICO said the Bradford-based firm employed third-party affiliate companies to send 999,057 unsolicited text messages on its behalf, during a six-month period, to promote personal loans for its brand Satsuma Loans.
The data protection regulator said this was “against the law” as the recipients had not consented to receive such messages from Provident. An ICO investigation was sparked following 285 complaints to the spam reporting service between April 6 and October 13 2015. The ICO found that one of Provident’s affiliates, Money Gap Group, had sent 868,393 unsolicited texts while another, Sandhurst Associates, sent 130,664 during the same period. It is believed that the full scale of the contravention was significantly higher as it is likely that other affiliates sent out many more.
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