What is GDPR exactly?

The General Data Protection Regulation, or GDPR, will overhaul how businesses process and handle data. Our need-to-know GDPR guide explains what the changes mean for you as members and visitors to the AAD Consumer forum.

Europe's data protection rules are undergoing sweeping changes. To keep up with the huge amount of digital data being created, rules across the continent have been re-written and are due to be enforced. From May 25, 2018, the new mutually agreed European General Data Protection Regulation (GDPR) will update personal data rules.

GDPR will bring outdated personal data laws across the EU up to speed with an increasingly digital era. The previous data protection laws were put in place during the 1990s and haven't been able to keep pace with the levels of technological change.

When GDPR starts to be enforced by data protection authorities it will alter how businesses, like ours, can handle the information of their customers. GDPR also boosts the rights of individuals and gives them more control over their information.