The Information Commissioner has fined London-based marketing company, Boost Finance Ltd (BFL), a company responsible for millions of nuisance emails about pre-paid funeral plans. Trading as findmeafuneralplan.com, BFL was behind 4,396,780 emails that were sent from January to September 2017. The emails were sent to people who had subscribed to websites operated by BFL’s affiliates, but who had not given their consent to receive them. The ICO investigation found that in all but one of the websites, it was not made obvious who the emails were from - although they did make generic mention of prepaid funeral plan providers in some cases. The majority of the websites did not provide subscribers with the opportunity to opt out of third party marketing.

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