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The Information Commissioner’s Office (ICO) has fined Smart Home Protection Ltd £90,000 for making nuisance calls to people registered with the Telephone Preference Service (TPS). The Staffordshire company was behind 118,000 unlawful marketing calls made between January 2017 and September 2018 to people registered with the TPS. It is against the law to make marketing calls to numbers that have been registered with the TPS for more than 28 days, unless people have provided consent.
The full penalty notice to Smart Home Protection Ltd can be read here.
The ICO received 125 complaints about the company, including:
Other complainants stated the script used by the company was designed to imply crime rates in the area were on the rise and that they had a connection with the local police. The ICO also found that Smart Home Protection had a cloud-based dialler system which suppressed TPS listed numbers, but at the time the service was not enabled. The firm also purchased third party data without undertaking any sufficient due diligence, to check whether they had the consent to call people.
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