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A financial services company has been ordered not to reuse an advert in which it tried to persuade people to take out a loan, in case they wanted to stockpile food because of Brexit. Cash On Go, trading as Peachy.co.uk, sent out an email saying, "it's a good idea to have a little stockpile ready." The Advertising Standards Authority upheld a complaint from a reader who said the advert was irresponsible. Peachy said it referred to Brexit light-heartedly and to make it topical. It added that it wanted to reflect some situations where people may find it hard to prepare fully for unexpected scenarios.
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