The boss of the UK's largest funeral provider, the Co-op Group, has admitted the industry has taken advantage of people's grief in the past. Steve Murrells said price wasn't on the agenda for people arranging a funeral - which created "the wrong behaviour in the industry". Last week, the Competition and Markets Authority (CMA) launched a major investigation into the sector. The CMA said it had "serious concerns" about above-inflation price rises. The Co-op has recently launched a number of affordable products, including a cremation without ceremony product, which Steve Murrells says is already proving popular.