New consumer lender BlueZest will launch this autumn with a product delivering a mortgage decision in just half an hour. The online mortgage company will launch in around two months in a bid to modernise the home loan application process. Consumers will apply online before a pre-contractual agreement, including the cost of the mortgage, (anESIS decision) is offered. The lender said automated valuations will be sufficient for between 50 to 60 percent of cases, so a single charge to the consumer of £125 will only occur when they are ready to proceed with the decision. The online process is what the lender called a “completely transparent” traffic light system. BlueZest, whose chief risk officer Simon Baum will be interviewed in the next issue of Credit Strategy, has designed the products to help support the intermediary sector......

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