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Payday loan advert ban on children's TV ruled out
Payday loan adverts could still be aired on children's TV despite a call from a committee of MPs for a ban. A report by the Business Select Committee said adverts could expose children to the idea that these short-term, high interest loans were "fun". But the government's response to December's report said adverts already faced "strict content rules", so a law change looks unlikely. The committee's chairman Adrian Bailey called the response "very weak". However, major lenders have always said that advertising on children's TV was against their code of practice.'Track record' Figures from regulator Ofcom showed that children aged four to 15 saw three million payday loan TV adverts in 2008, but this had grown to 596 million in 2012, accounting for 0.7% of adverts seen by this age group....Read more hereYou must be logged in to post a comment.
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