ASA rules claim in campaign was misleading, given that heavy users' download speeds can be cut by up to 50%. BSkyB and BT have successfully teamed up to force rival Virgin Media to drop an advert that claimed that its broadband is "unlimited", after the advertising watchdog found that heavy users could find their download speeds cut by up to 50%. Virgin Media, which prides itself on being able to outpace rivals by offering customers superfast internet speeds over its underground cable network, made a number of claims on the broadband section of its website. Among them, it said that its internet service, which comes in speeds up to 120Mb, mean that consumers can effectively have access to unlimited downloads of music, films, TV and gaming content. The Advertising Standards Authority (ASA) received three complaints, from BSkyB, BT and a member of the public, who argued that the claim was misleading.The complainants said ......Read more here