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Payday loan brokers have hacked other websites to increase their ranking on Google
A Sky News investigation has found that some payday loan brokers have benefitted from hacking into websites to divert the history and status of a legitimate business to their domain. This increases their ranking on Google, and the tactic has given unregulated brokers access to online traffic worth millions of pounds. The findings come as the Office of Fair Trading (OFT) prepares its report into dirty tricks in the market, due to be published in February. Every month, tens of thousands of potential customers use Google to search for payday loans. The search engine has a complex algorithm based on a website's history and credibility which tries to ensure that users are directed to the most appropriate websites. However. Google's natural listings system can be tricked. Sky News found three payday websites that were stealing the credibility of other websites to boost their ranking. The target victim sites included a music business, a graduate website andeven a church website......Read more here
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