The Advertising Standards Authority has slapped down a payday lender for ‘socially irresponsible’ marketing after it used images of shoppers on a spending spree to promote its high interest loans. The ruling follows an investigation by Financial Mail into the payday website 100pounds. We passed on our findings and the watchdog ruled the site must remove an image of a woman carrying several shopping bags. It said the site must also ‘advertise their products in a responsible manner in future’. The case was one of seven made to the ASA by Financial Mail last month. We have also made a separate complaint to the Office of Fair Trading, which is supposed to oversee the consumer lending market, over the behaviour of more than 80 payday companies and websites....Read more here on this story: Watchdog raps 'irresponsible' payday lender