.....or see their ads banned

Google will crack down on payday lenders by imposing strict rules on the information they must display on their websites and threatening to ban them from advertising through the search engine if they don't comply, This is Money can exclusively reveal. The world's number one search engine has ordered short-term lenders to 'prominently' display how much they charge in APR on their website's homepage and include information about what happens if customers fail to make payments. The changes to Google’s advertising policy will also affect other types of short-term lenders, such as guarantor loans and those who lend for of periods less than 12 months. The rules will also apply to 'lead generation' or loan broker websites that trawl for users details that they then sell on to lenders.....Read more here:Exclusive: Google crackdown on payday lenders - websites must follow new rules or risk being banned from advertising