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Banking group Virgin Money has completed the integration of the Northern Rock brand into its business. The company acquired 75 Northern Rock branches on 1 January 2012 for £747m and promised that the deal would create a “significant new competitor in UK retail banking”. The rebrand effectively spells the end of the Northern Rock name.
A spokesman for Virgin Money said: “We have been working hard to successfully integrate the Virgin Money and Northern Rock businesses this year. “All of the branches have been transformed into Virgin Money Stores, the company has now been renamed as Virgin Money plc, and the two websites have been combined into virginmoney.com.”....Read more here: Virgin Money rebrands Northern Rock branches
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