The new rules have been drawn up after a review of the sector in 2010 revealed widespread concerns about advertising and marketing practices as well as the quality of advice being given. Firms have been told that they could lose their consumer credit licence if they are found to:
- Send unsolicited marketing text messages, email or voicemails
- Provide inappropriate financial incentives to staff giving debt advice
- Make false or misleading claims regarding the status of the business, for example operating websites which look like the website of a charity or a government body.