Which? has said Nationwide Building Society risks misleading customers by dressing up a 'fraud guarantee' on its current accounts as a special perk when the protection is in fact a legal right. Nationwide, Britain's biggest building society, ran a December advertising campaign boasting of an 'immediate refund' to any victims of ID fraud. But Which? argues this guarantee is no more than a 'legal right' because every bank and building society covers genuine fraud losses as standard.

Because Nationwide presents its fraud protection as a unique service, Which? argues the building society is flirting with false advertising. The consumer champion says any company pushing a product 'by emphasising a benefit that is a legal right' could be breaching the Consumer Protection from Unfair Trading Regulations. James Daley, editor of Which? Money, says: 'Although Nationwide may not be asking customers to pay for a benefit which they already have, it is using it to entice new current account customers, which we think could also be in breach of the same regulations.'...Read more here--: Nationwide accused by Which? of presenting 'fraud guarantee' - a legal right to fraud refund - as an account perk