Comparison websites have made bumper profits in recent years as families have looked to save money during the economic downturn.
The FSA has written to the websites highlighting concerns over fair treatment of customers, following a review that found the websites were offering advice without the proper licence.

The letter called into question how the comparison websites were selling insurance and asked that the websites 'think carefully' about whether they are introducing or recommending certain policies without proper authorisation to provide financial advice.

James Daley, editor of Which? Money magazine said that the FSA action was long overdue.

"It is great that the FSA is finally holding the comparison websites to account. In the last couple of years the number of people buying insurance from these sites has risen exponentially. We raised concerns about the exclusions these websites' policies have and the prominence they put on.........Click HERE to read more