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Royal Bank of Scotland to disappear for customers outside Scotland
Royal Bank of Scotland to disappear for customers outside Scotland
This is a duplicate of the Blog Entry made on: 13th August 2016 07:27
This is a duplicate of the Blog Entry made on: 13th August 2016 07:27
The brand RBS is to be reduced to a back office role, according to the bank's chief executive.
Royal Bank of Scotland will disappear for customers outside Scotland. Ross McEwan told BBC Scotland that the RBS brand was associated with the bank's global ambitions. It has retreated from them since it nearly collapsed eight years ago and had to be bailed out. During that time, brand strategists have used 'RBS' to protect other consumer finance brands. It was backed with millions of pounds in sponsorship of international sport, from Six Nations rugby to Wimbledon champion Andy Murray. But now, it has been judged right to let more national brands come to the fore. Royal Bank of Scotland will be used with Scottish customers, but will not be initialised. In England and Wales, all RBS references, outside head office and the stock exchange listing, will be changed to NatWest.
Source: BBC
Royal Bank of Scotland will disappear for customers outside Scotland. Ross McEwan told BBC Scotland that the RBS brand was associated with the bank's global ambitions. It has retreated from them since it nearly collapsed eight years ago and had to be bailed out. During that time, brand strategists have used 'RBS' to protect other consumer finance brands. It was backed with millions of pounds in sponsorship of international sport, from Six Nations rugby to Wimbledon champion Andy Murray. But now, it has been judged right to let more national brands come to the fore. Royal Bank of Scotland will be used with Scottish customers, but will not be initialised. In England and Wales, all RBS references, outside head office and the stock exchange listing, will be changed to NatWest.
Source: BBC