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British luxury goods maker Burberry has announced that it will stop the practice of burning unsold goods, with immediate effect. The fashion label also said it would stop using real fur in its products, and would phase out existing fur items. In July, an earnings report revealed that Burberry destroyed unsold clothes, accessories and perfume worth £28.6m in 2017 to protect its brand. The news had led to an angry response from environmental campaigners. At the time, the retailer said that 2017 had been unusual as it had to destroy £10m worth of old perfume products after signing a new deal with US firm Coty. Fashion firms including Burberry destroy unwanted items to prevent them being stolen or sold cheaply.
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