The City regulator criticises websites that claim to be consumer champions, saying some are failing their customers.
Some price comparison websites are failing to meet regulatory standards, according to the Financial Conduct Authority (FCA). The City regulator found operators in the general insurance sector, which includes property and vehicle cover, were not meeting consumers' expectations and did not always ensure that people were given appropriate information to help them make informed decisions. The FCA said it was particularly concerned that consumers' focus on headline price and brand when using such sites could distract from crucial product features, such as policy coverage and terms. As a result, the websites were increasing the risk that consumers bought products without understanding key features such as level of cover or excess levels.
Clive Adamson, FCA director of supervision, said: "Price comparison websites have increased in popularity among consumers, with an estimated one third of consumers buying their motor insurance policy through them. "They provide an important service for millions of consumers bringing convenience and simplicity to buying financial products online......Read more here