Fed up with such stories, and pilloried by MPs, local authorities, newspapers and even the Archbishop of Canterbury, the payday loans industry is now fighting to improve its reputation. "Our detractors are miscommunicating by calling this industry legal loan sharking. Because it is blurring the edges for people as to what a loan shark actually is," says Caroline Walton, corporate affairs director of Dollar Financial UK, which owns The Money Shop.....Read more here