A man targeted by marketing companies is making money from cold calls with his own premium-rate phone number. In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line - so to call him now costs 10p, from which he receives 7p. The Leeds businessman told BBC Radio 4's You and Yours programme that the premium line had so far made £300. Phone Pay Plus, which regulates premium numbers, said it strongly discouraged people from adopting the idea. Mr Beaumont came up with the plan when he grew sick of calls offering to help him reclaim payment protection insurance (PPI), or install solar panels. He said: "I don't use my normal Leeds number for anyone but my friends and family.".....Read more here