SSE has been fined £1.25m for tricking potential customers into switching from their existing energy firm. SSE's sales agents had used misleading sales scripts when talking to people on their doorsteps, between September 2008 and July 2009. The company was found guilty at Guildford Crown Court in May 2011, subsequently lost an appeal and has now been fined. SSE said it was sorry and that the way it operated had changed. It added that it would not appeal against the level of the fine.
Heavy fine
The case against SSE was bought by Surrey Trading Standards. "It should send a message to the energy industry that deceptive, misleading and illegal sales tactics are not acceptable," said Steve Playle, investigations and enforcement manager for Surrey Trading Standards. "Hopefully this fine will serve as a reminder that no matter how competitive the market, companies cannot lose sight of the law."...Read more here---: BBC News - Energy firm SSE fined £1.25m for mis-selling