The days of credit service businesses with ‘helpline’ or ‘debtline’ in their name could be over as a trading watchdog launches a crackdown on confusing or misleading titles today. The Office of Fair Trading has warned that businesses offering credit services must not mislead customers into believing they are a charity or government body by using names such as ‘helpline’ or ‘debtline’. No name that implies they are a public service should be used, as it could confuse consumers about their commercial nature....Read more here