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The Office of Fair Trading (OFT) has launched an investigation into Groupon after the firm broke UK advertising regulations 48 times in 11 months. Groupon, which offers daily deals on products from cupcakes to car hire, has been referred to the OFT by the Advertising Standards Authority (ASA). However, the OFT says it has been investigating Groupon in secret since July. The investigation became public after the ASA voiced its concerns. The OFT launched its own enquiries into Groupon to see if the company was "complying with consumer protection legislation, including in relation to certain of its advertising practices". The advertising watchdog has made 11 formal rulings of code breaches against Groupon, details of which have been published.
It has also made a further 37 judgements over breaches, details of which have not been released. Groupon promises companies to bring them new customers, by offering sharp discounts on....Read more here---> BBC News - OFT launches investigation into Groupon advertisements
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