When the economy was booming, the store card became the symbol of a 'buy now pay later' generation.

Perhaps the store card is finally dying. Figures from the Finance & Leasing Association show that sales on these cards are down 20pc over a year, suggesting that we may have fallen out of love with the shopping symbol of Nineties excess.

When the economy was booming, the store card became the symbol of a 'buy now pay later' generation. Sophie Kinsella's chicklit creation Shopaholic held seemingly hundreds of the things, and plenty of people rushed to follow suit. Many stores targeted younger shoppers, who were unlikely to understand sky-high interest rates, but were all too happy to accept a one off ten per cent discount. The Office of Fair Trading stepped in to try to stop the rot – asking for those paying over a certain rate to display the fact that cheaper credit was available elsewhere, but I think the final nail in the store card coffin will be the rise of the...read more here--> 'The voucher code is the final nail in the store card coffin' - Telegraph