Broadband, pay-TV, mobile phone and landline customers must be told when their contracts are about to end and be informed of their providers' best alternative deals, under new rules. The UK's communications watchdog Ofcom aims to help users avoid overpaying. It said more than 20 million people have stuck with subscriptions beyond their lock-in, often without realising. And those that opt not to move to another package need to be reminded they can still do so on a yearly basis. The watchdog first announced its plan to help people secure end-of-contract deals in July 2018.

Relevant companies have nine months to update their systems and must start sending out the notifications from 15 February 2020. Service providers will need to text, email or send a letter to their consumers between 10 to 40 days before their contracts come to an end saying:
  • the date their contract can be terminated without a penalty
  • the price they have been paying
  • any changes to the price or service that automatically come into effect after the date
  • how much notice they need to give to cancel the deal
  • the best alternative subscriptions on offer, including the prices charged to new customers

"This will put power in the hands of millions of people who're paying more than necessary when they're no longer tied to a contract," said Lindsey Fussell, Ofcom's consumer group director. About 14% of customers do not know whether or not they are still tied to their current contracts, according to research commissioned by the regulator. It added that customers can typically cut the cost of a bundle of the services involved by about 20% if they sign up to a new deal rather than remain on a contract beyond its minimum period, However, some consumer rights organisations still have concerns the measures do not go far enough.